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Privacy Policy

Welcome to the Mortons Funeral Directors Privacy Notice

This information has been produced to help you understand everything you need to know about the way Mortons Funeral Directors collects, uses, and shares personal data, what your legal rights are and how to exercise them.

We hope you’ll take some time to read this document; we’ve tried to keep it all as simple as possible and to avoid jargon, and we’ll make our best efforts to keep you informed if there are any changes to the way we process your personal data in the future.

Mortons Funeral Directors takes its responsibility for protecting your data very seriously and we do advise you get to know our practices. If there’s anything here you don’t understand, or if you want to ask any questions, please feel free to contact us.

Who is the Data Controller?

We are Mortons Funeral Directors.
Registered address: 705 Bristol Rd South, Northfield, Birmingham B31 2JT
Registration number: 01900548
In this document Mortons Funeral Directors may be referred to as “we”, “us”, or “our”.

What kinds of Personal Data does Mortons Funeral Directors Process?

Mortons Funeral Directors collects personal data for various purposes; with that in mind we have created a list of the types of personal data that we may collect, either directly from yourself or from other sources, in order to achieve those purposes.

The kinds of personal data we may collect include:

  • Customer / Client: Name, address, telephone numbers, email address.
  • Applicant / Temp / Volunteer / Intern: Contact details, CV.
  • Professional Contact: Contact details, Bank details
  • Supplier / Trader: Contact details, Bank details.

What are the reasons Mortons Funeral Directors collects Personal Data?

Legal Obligations

Mortons Funeral Directors uses personal data firstly to fulfil any contractual obligations that exist between us and yourself. Where we request personal data be provided to enter into, or meet the terms of any such contract, you will be required to provide the relevant personal data or we will not be able to deliver the goods or services you want. In such cases the lawful basis of us processing the personal data is that it is necessary for the performance of a contract.

We are required by law to process personal data for purposes relating to our legal obligations, these include:

  • To provide for our financial commitments, or to relevant financial authorities.
  • To comply with regulatory requirements and any self-regulatory schemes.
  • To carry out required business operations and due diligence.
  • To cooperate with relevant authorities for reporting criminal activity, or to detect and prevent fraud.
  • To investigate any insurance claims, claims of any kind of harassment or of discrimination, or any other claim whereby the organisation may have to defend itself.

Consent

Mortons Funeral Directors may process Personal Data for the following purposes where it has received consent to do so:

You may withdraw your consent for us to process your personal data for these purposes at any time; after a withdrawal of consent request is received, we may have to contact you to verify the request.

Withdrawing your consent for us to process your personal data will not affect the lawfulness of the processing beforehand.

If you are under the age of 13, you must have permission from your parents or guardians to use our online services. This is called ‘parental consent’.

If we find out that any person under the age of 13 is using our services without the proper parental consent, we may have to stop that service; this might include deleting your accounts and any data that you have added to them.

Legitimate Interests

Mortons Funeral Directors may process Personal Data for any of the following purposes, which are considered to be within our legitimate business interests:

  • To provide goods and services where it has been requested,
  • To inform people of goods and services we provide or offers that may interest them,
  • To send notification on subjects to individuals who have asked to be kept informed,
  • To invite people to participate in research in fields and disciplines they are interested in,
  • To improve the quality of the services we offer, and to better understand customers’ needs by requesting feedback, or reviews of the services provided, or sending survey forms,
  • To send notifications of any changes to the goods and/or services provided that may affect people,
  • To understand the scale of the customer base; for statistical analysis and market research,
  • To recognise when people re-engage with our organisation,
  • To facilitate the completion of research initiatives,
  • To provide reference information to third party organisations when necessary,
  • To improve the organisations website so content is delivered more efficiently,
  • To enhance the security measures in place that protect data we are responsible for,
  • To protect the organisations assets

Special Category Personal Data

Mortons Funeral Directors may intend to process the following kinds of Special Categories of Personal Data:

Racial or ethnic origin, Religious or philosophical beliefs, Data concerning health information,

Where Special Categories of Personal Data are processed, one or more of the following lawful basis shall apply:

Mortons Funeral Directors has received explicit consent.

Where does Mortons Funeral Directors obtain Personal Data from?

We will collect personal data directly from you in various ways. This could include when you complete an online form, or if you provide the data directly to a representative of Mortons Funeral Directors.

We collect some personal data from publicly accessible sources such as:

  • Recruitment platforms.
  • We may also gather personal data by any of the following methods:
  • From technical functionality that gathers data automatically from computer equipment when people visit our online platforms.
  • From third-party organisations provided for a specific purpose.
  • From local or national authorities provided for specific purposes.

Who will Mortons Funeral Directors share your Personal Data with?

To achieve the above stated purposes for which we process your personal data, we may have to share your personal data with certain third parties.

We shall make all reasonable efforts to ensure that any third-party we share your personal data with is also compliant with data protection law.

The kinds of third parties we may share your personal data with include:

  • Organisation where it is necessary to provide goods or services.
  • Organisations where it is necessary to setup various resources.
  • Regional and/or local government authorities.

The specific types of third-party Mortons Funeral Directors may share your personal data with include:

Local authority-owned crematorium or cemetery: Enabling funeral service to take place.

Where will Mortons Funeral Directors store your Personal Data?

Mortons Funeral Directors will not transfer your personal data to any country other than those that have been granted an adequacy decision under the General Data Protection Regulation.

We may however share your personal data with third-party organisations who then transfer the data. We shall take all reasonable measures to ensure those third parties are also compliant with data protection law.

How long will Mortons Funeral Directors keep your Personal Data?

We will keep your personal data only for as long as required to achieve the purposes for which it was collected, in line with this privacy notice.

The following criteria are what determine the period for which we will keep your personal data:

  • Until we are no longer required to do so to comply with regulatory requirements or financial obligations.
  • Until we are no longer required to do so by any law we are subject to.
  • Until all purposes for which the data was originally gathered have become irrelevant or obsolete.


Your Rights, Our Responsibility

There are several rights granted to you immediately upon providing us with your personal information; some of these are mentioned above. We’d like you to know that at Mortons Funeral Directors we take your rights seriously and will always conduct ourselves in a way that is considerate of our responsibility to serve your legal rights.

The Right of Access
This grants you the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed.

If you would like access to the personal data we have about you, we ask that you contact us using the details below.

The Right to Rectification
This one is fairly straight forward; if you notice that the data we have about you is inaccurate or incomplete, you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.

The Right to Erasure
Otherwise known as the ‘right to be forgotten’, this given you the right to request your personal data be deleted.

This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as we could but may have to retain some information if it is necessary.

Were we have received a request for personal data to be erased, if it is necessary for us to retain some of that information we shall ensure that the remaining data is used only when and where it is absolutely necessary.

The Right to Objection
The right to object is a basic freedom all democracies enjoy. If you wish to object to the way we use, or have used, your personal data you may do so freely.

The Right to Complain
We will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. To achieve this, we request that any complaints be first brought to our attention so we can properly investigate matters. If you would like to complain about Mortons Funeral Directors to a regulatory body, you may do so by contacting your local data protection supervisory authority.

Cookies we use

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as “Necessary” are stored on your browser as they are essential for enabling the basic functionalities of the site.

We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.

You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.

Necessary

  • cookieyes-consent: CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. (1-year)

Analytics

  • _gcl_au: Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. (3-months)
  • _ga_*: Google Analytics sets this cookie to store and count page views. (1-year, 1-month & 4-years)
  • _ga: Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. (1-year, 1-month & 4-years)
  • _gid: Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. (1-day)
  • _gat_gtag_UA_*: Google Analytics sets this cookie to store a unique user ID. (1-minute)

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  • test_cookie: doubleclick.net sets this cookie to determine if the user’s browser supports cookies. (15-minutes)

Mortons Funeral Directors Contact Details

Mortons Funeral Directors
705 Bristol Rd South, Northfield, Birmingham B31 2JT
0121 476 9111
Sarah@mortonsfunerals.co.uk

Who is the Mortons Funeral Directors Data Protection Officer?

Ametros Group Ltd
Lakeside Offices, Thorn Business Park
Rotherwas Industrial Estate
Hereford
Herefordshire
England
HR2 6JT
0330 223 2246
dpo@ametrosgroup.com
www.ametrosgroup.com

You can call our 24 hour call out service on

0121 476 9111

Want to know more about Mortons?

Download our brochure

Wish to thank all staff at Mortons for being helpful, caring, understanding at my fathers funeral. Used the same director at mums funeral 10 yrs ago so recommend. Made the day a bit easier on a sad day.

Anne Moghraby Rating: 5
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