It’s in the family
Mortons Funeral Directors has a proud and established history. Formed by Albert Morton in 1898 the name of Mortons became synonymous with high standards of care for bereaved families throughout the Northfield and surrounding areas.
In those early days, when horse drawn transport was the norm, Albert would often be seen carrying out his vocation throughout the locality with an air of dignity and ceremony which endeared him to those he served. He even handmade the coffins and was immensely proud of the service that he gave.
In 1932 Albert’s son Victor joined the family business but his role was interrupted by the war years when, in 1939, he served his country in the RAF as a mechanic. Sadly Albert passed away in 1941 whilst Victor was still with the RAF and so up to his demobilisation in 1946 the business was run by Albert’s wife Caroline.
Following Victor’s return from the war the business soon relocated to premises on Bristol Road South in the centre of Northfield where the Head Office is still located today (though much changed and improved since the post war days of course).